1.1 The Problem with Current Coffee Products & Taking Inspiration from the Wine & Spirit Industries

You wouldn't drink your wine out of a plastic cup. So why drink your coffee from a mug that doesn’t reveal its full potential?

The ordinary ceramic mug is ancient—literally. Even the insulated metal mug was designed as a simple vessel—a means to an end for consuming coffee without any purpose or thought for enhancing the flavor or the drinking experience.  

The wine and spirit industries have spent decades taking a scientific approach to creating the perfect glass shapes that improve taste, aroma, and flavor. Connoisseurs of these drinks have figured out that the type of glass you serve it in can make or break the entire drinking experience—they consider their glasses the MOST important tool for the fullest appreciation of taste, aroma, and flavor. 

 Wine and spirit glasses are intentionally designed to alter variables that enhance your drinking experience. The most notable ones are: enhancing and amplifying aromas, directing liquid to specific locations of your mouth/tongue, speed and flow rate of liquid entering your mouth, and rate of aeration and oxidation which is controlled by the surface area exposed to air. 

By adjusting different elements of the glass architecture, such as glass shape, wall curvature, thickness, lip flare, rim diameter, bowl-to-rim ratio, and the overall volume (to name a few) they have been able to create optimal shapes for their glasses to enhance different flavor properties for the best drinking experience.  

We were surprised that although coffee is one of the most consumed drinks in the world (with some of the most beautifully diverse flavors of ANY drink) there hasn’t been innovation to create something that upgrades the coffee experience.

This is what inspired the AVENSI–a revolutionary glass that combines the science and engineering of wine and spirit glasses with what was missing from coffee. The result is a new category of coffee cup that allows you to taste and appreciate your coffee in a way never before possible. 

AVENSI transforms coffee drinking from quick consumption to an immersive experience.