We believe that coffee is an everyday adventure — and every person choosing to embark on this passionate pursuit of discovery has their own story to tell.
We started this special series because we believe that each #CoffeeAdventurer has a story worth sharing. Coffee is often seen as a solo ritual, but it's always better when the experience is shared — and to us, being able to share the unique stories of the #CoffeeAdventurers we meet is no different.
What we love most about the coffee community is how everyone is so seamlessly connected to one another. Regardless of their origin, experience, or preferences, the coffee community always welcomes new faces who are keen to learn and explore. It’s a community that constantly supports growth, curiosity, and development. This series is our way of paying homage to the movers and tastemakers that make this community so awesome.
For our next feature in our #CoffeeAdventurer series, we'd like to introduce content creator extraordinaire, Jerney Geier from Canada 🇨🇦
Meet Jerney Geier
Meet Jerney Geier.
Chances are, if you’ve ever seen a photo of coffee being generously poured into a cup, it was likely inspired by the infamous #jerneypour (just look up the hashtag on Instagram for some awe inspiring shots!). Jerney is a long time coffee content creator, famous for his tall pours, unmistakable aesthetic and trendsetting style.
Based in Waterloo, Ontario, Canada with his wife Carrie, Jerney is a self-taught photographer, who initially stopped shooting because he didn’t have a strong connection to the subject matter he was photographing.
It wasn’t until he combined his love for coffee and his passion for photography that he finally found his niche and has been enjoying the journey (pun intended) ever since.
“I’ve discovered a lot about myself and really pushed myself to be more confident online and in person. Prior to starting this coffee adventure I was a very quiet person and quite shy. Being able to meet lots of new people, do Instagram Lives or be on a podcast really pushed me out of my comfort zone in a good way personally and professionally.”
Aside from his beautifully sleek visuals, Jerney’s content is driven by his philosophy that specialty coffee (whether it’s gear, beans, or brew methods) should be approachable and welcoming, especially to new members of the community. “I try to grow the industry by sharing coffee photos that might make you want to walk into a cafe or have a cup of coffee with me.” That’s really the philosophy that every coffee lover should aspire to have–coffee is a drink that is driven by people as much as it helps to connect them together.
We had the honor of talking with Jerney and explored some of the highlights on his journey — what drives his passion, and what being a #coffeeadventurer means to him.
"When I first started out I joined a group of coffee creators which ended quickly after, but I made some relationships in specialty coffee that have been imperative to where I am now and are still great friends to this day."
Think back to how your adventure into specialty coffee first started. As they always say, ‘it’s not about destination, but the journey that makes it all worthwhile’. Was there a memorable moment or experience that really stands out?
Jerney: “The process of starting this adventure really is what makes it special. There’s a few key moments that really stand out to me. When I was first starting out, I was in contact with a smaller distributor: Cafune.
They were super supportive of my content and gifted me my first and some of my favourite pieces, the Kinto Sepia glasses and carafe. When I first started out I joined a group of coffee creators which ended quickly after, but I made some relationships in specialty coffee that have been imperative to where I am now and are still great friends to this day.”
The best adventures are often the ones that are unplanned–the ones that lead us to new, unforgettable experiences when we least expect it. What’s something new you discovered through your coffee adventure?
Jerney: “I’ve discovered a lot about myself and really pushed myself to be more confident online and in person. Prior to starting this coffee adventure I was a very quiet person and quite shy. Being able to meet lots of new people, do Instagram Lives or be on a podcast really pushed me out of my comfort zone in a good way personally and professionally.
I’ve also learned I enjoy writing longer form content and blog style posts. I’ve still got a long way to go but that’s part of the adventure.”
What I love about the coffee community is the diverse backgrounds and talents of each person I meet. As a coffee adventurer, could you share more about any interesting passion projects or hobbies you’re involved in?
Jerney: “For me, coffee is my passion project and hobby outside of my regular work as a contractor. My current 9-5 job is flooring and staircase work. What I’ve been working on these past 2 years is transitioning out of that current role into a more media related job. Everyday I’m exploring new areas and trying to learn more. I hope to work more in a full time social media or content creation role this year.”
What does it mean to you to be a ‘Coffee Adventurer’?
Jerney: “Being a coffee adventurer to me means you are always learning. Being a snob or taking yourself too seriously is a downfall for anyone. Keep an open mind and always be open to learning something new in the coffee industry.”
"Being a coffee adventurer to me means you are always learning. Being a snob or taking yourself too seriously is a downfall for anyone. Keep an open mind and always be open to learning something new in the coffee industry."
What’s one tip you’d like to share with your fellow coffee adventurers when it comes to starting or continuing on this never ending journey that we all share?
Jerney: “Value the work you do. Whether it’s online or in person. Don’t let a company undervalue you just because you have a small following. Creating content is a lot of work and should be valued accordingly. If it’s taking away from your personal life or family don’t be afraid to ask for something in exchange.
When a company says they “don’t have a budget” or “we don’t have any current stock of an item” that means they don’t value what you do. Keep in mind there’s always exceptions to this. Create the content you love to do and it will catch on.”
It’s been quite the journey for Jerney (yes, pun still intended) and just by looking at his growing following on Instagram, it’s safe to say that there’s still a lot that we can expect to see from this inspiring #CoffeeAdventurer.