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We had the opportunity to make friends with coffee enthusiasts and experts from across the world, and in testing our prototypes there was one thing that kept coming up: “there is no ‘best cup of coffee, there are only differences in personal taste.”

Ever heard the phrase ‘Specialty coffee’ and wondered what it means and what makes it so ‘special’? It’s definitely not Dunkin’ Donuts or even Starbucks! It’s not the mass produced stuff that all tastes the same: bitter, nutty, and chocolatey.

Over one year ago, our journey in search of the ‘World’s Best Coffee Cup’ took us to a small city named Chiang Mai, a hidden gem in Thailand with quite possibly the highest number of coffee shops per capita in all of South East Asia.